has been a consultant, trainer and coach for national and international companies, organizations, foundations and associations for more than 20 years. Previously Dr. Hendrix worked as Head of External Communications for an international management and communications consultancy. She has gained journalistic experience in various public and private media, including her work as an editor for domestic politics and personal assistant for the chief editor at ZDF. Since 2006 Dr. Hendrix has also been a lecturer at the Heinrich Heine University in Duesseldorf. Due to her stays abroad for several years, e.g. in Australia and Japan, Dr. Hendrix offers her training courses for managers, employees, trainees and students in German and English.
Due to economic internationalization and global networking, and, not least, through digitization, PR work on an international level has become increasingly important in recent years. But if you want to communicate across borders, you are confronted with numerous challenges. Language barriers, cultural differences, time differences - every media landscape has its own conditions that international PR has to fulfill. Therefore Corporate communication has to address various stakeholder groups in different countries and regions in an adequate manner. This requires the knowledge of differences and similarities in terms of country-specific aspects and the media culture of the target countries. This media workshop will show you how to implement your corporate communications internationally or globally. The two-day seminar brings you closer to the most important markets from the USA to Europe to Asia using data, but also media and cultural insights.
An important pitch is coming up and the excitement is constantly growing. The preparation often becomes a torment: How can I attract attention to my ideas? Are my charts good enough? Will I be able to convince with my statements and win the customer? In this media workshop you will learn how to focus on the right ideas in order to captivate your audience right from the start and convince them of your concept. You will learn how to prepare your presentation faster and better and create a perfect appearance.
"Nothing is as constant as change" - many employees in companies have to cope with this all the time. New business areas, new strategies, new minds: changes can only take place if colleagues understand and follow them. But employees are often skeptical of innovations and change processes. In that case it is important for a manager or team leader, to analyze the specific situation and its future requirements and to develop a suitable strategy right on time. Internal communication plays a central role in this special situation. In this workshop you will learn the basics of professional change communication. You will learn how to avoid pitfalls in change processes and on what you should pay attention to as a communicator.
We live in a globalized world where people from different cultural backgrounds meet and work together. Different countries, different behaviour and habits: International projects require employees who are good at dealing with various cultures. The perception of contractual basics, leadership roles or even timings can be very different. For a successful cooperation it is important to understand, respect and deal with the cultural differences. In this workshop you will learn how to act adequate and self-confident in intercultural situations, how to avoid misunderstandings and how to communicate and work together successfully.