Videos for PR and Marketing

AI-supported strategy and conception

Whether image films, product videos, recruiting videos or viral campaigns - online videos are an indispensable tool in modern communication. Because messages are conveyed much more meaningfully and sustainably through images and language than through pure text. Would you like to know how to implement your communication goals in PR videos and what areas of application there are? In this media workshop, you will learn how to strategically integrate online videos into your press relations and PR - and how to use AI in a targeted way as part of your video strategy.


  • reaching target groups with the right moving image strategy
  • forms of presentation of moving images
  • What can moving images do and what not?
  • video platforms, success criteria and benchmarking
  • Which topics are suitable for videos?
  • AI-supported planning & analysis
  • producing moving images inexpensively
  • increasing video reach with search engine and platform optimization


You will learn how to find topics for online videos and how to communicate your messages using moving images. You will know the possible uses and forms of presentation and which channels, social networks and platforms are suitable for videos. You will learn how to strategically integrate moving images into your communication concept.


  • Course for employees of press and communications departments who want to strategically use online videos in PR.
  • This advanced training course is aimed at anyone who wants to learn which topics are suitable for communication with moving images.


Thomas Roß, Berater für digitale Kommunikation
Thomas Roß (Jahrgang 1975) ist Berater für digitale Kommunikation. Gemeinsam mit seinen Kunden entwickelt er Strategien für mehr Reichweite & Relevanz mit SEO, Social Media und Content-Marketing. Die Umsetzung der Strategie unterstützt der gelernte Journalist im Unternehmen mit Projekten, Workshops und Trainings. Darüber hinaus ist Thomas Roß für verschiedene Medienunternehmen in den Bereichen TV, Online und Social Media tätig.


auf Anfrage


von 09:00 bis 17:00 Uhr


maximal 8 Personen


690,00 Euro zzgl. 19% MwSt.
(821,10 Euro inkl. MwSt.)

Telefonische Beratung:

+49 40 2263 9660